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It has been a fascinating experience in so far, observing our politicians and their response in times of crisis. Queensland premier Anna Bligh, has been heralded for her handling of the devastating Queensland floods and Cyclone Yasi, and her very success in dealing with these crises has made our Prime Minister pale into insignificance. There is a lot of be learned from these recent events: Why did Anna Bligh succeed in this crisis so much? She was authentic, real, available, very very visible, and her mannerisms and even the fact that she wore jeans to press conferences made her look like a Queenslander - one of them.
On the other hand, Julia Gillard came off wooden and scripted. Lesson in crisis communications: Trying to suppress real emotions requires a great deal of effort and is rarely successful. Social Media sparked and accelerated the uprising in Egypt this month, and this new digital communication demonstrated its power during the Queensland floods and Cyclone Yasi last month.
We are in the age of transparency.
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More and more this will be the case as Generation Y takes over the world - we've already seen it in Egypt. Some supporting statements that I have picked up of late: While crisis communications is changing in terms of platforms used and approach, the golden rule still hasn't changed: This timeframe is even more critical today.
Crisis Communications and our Pollies
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